Sarajevo 1984

More than 300 artifacts from the XIV Winter Games were held in the Olympic Museum for the preservation of the memory of the games. The museum was destroyed in 1992 during the Siege of Sarajevo during the Bosnian War. The remaining artifacts from the destruction were placed in the Zetra Olympic Hall Museum during the 20th anniversary of the event in 2004. In 2020, the Sarajevo Winter Olympic Museum was reopened with new exhibits.¹

For the 40th anniversary, Asim Djelilovic and the Museum in Exile launched a collection of saved promotional and design materials from the event called “It Was Fine in Sarajevo”.²

Designer and lawyer, Miroslav Antonić Roko, conceptualized the logo emblem for Sarajevo ’84. His design for the proposal showcased his original modernist, geometric mark, which drew inspiration from the snow crystal form and the traditional embroidery motif of the region. Set just under the traditional Olympic rings. The visual identity for the submission was created by Branko Bačanović and Dragan S. Stefanović.³

The creative team was led by Mladen Kolobarić, with designers Branko Bačanović, Čedomir Kostović, Hrvoje Malić, Ismar Mujezinović, Emir Kadić, and Alija Hafizović.

The Sarajevo Organizing Committee approved the graphic standards manual created by Branko Bačanović and Čedomir Kostović. With the Standards Manual, came a revision of the logo, emphasizing the sharp crystal structure and choosing Helvetica Light for the typography of Sarajevo ’84. The final design is finished in a solid, vibrant orange, the primary color for the identity. Helvetica appeared throughout the guide and in all Olympic Games branding. The Manual was published in 1980 by Oslobođenje Publishing Company, Sarajevo.

The official pictogram system was designed by Radomir Vuković. The pictograms are reminiscent of those of Munich 1972.

Ismar Mujezinović was credited with the game’s color system, and a set of 12 unique posters illustrating athletes. Specific colors were associated with and highlighted the different sporting events during the games.

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